MFA Thesis
MFA Thesis
ArtCenter Student Gallery
StoryForms is a B2B solution for companies with in-house design teams offering a dynamic suite of creative exercises that help designers build a routine around core aspects of the creative process. The company aims to foster the process and the practice over the final product—shaping happier and consequently more productive creative work environments.
The Foundation: StoryForms acts as a hypothetical greenhouse. Just as a gardener cultivates an environment that allows plants to grow and thrive, StoryForms creates a framework that allows ideas to flourish and evolve.
The Framework: The service and methodology are housed on an online platform that explains the company’s ethos, showcases the creative suite of exercises, and offers a variety of subscription tiers.
The Exercises: StoryForms offers a dynamic suite of creative exercises that are constantly growing and evolving. They embody a Dadaist mentality—reimagining and reinventing everyday objects, from a ping pong paddle to a game of bingo.
In Phase 2, StoryForms will partner with creative leaders to contribute to the library of exercises.